red bull
2023 - Present
Designing 0-1 multiplatform design system for multi-tentant streaming apps
Co-lead the redesign of a legacy application from the ground up, laying the foundation for a modern, scalable design system optimized for legibility, performance and efficiency. The new system, built with Figma variables at its core, was designed to support a seamless multi-tenant experience while enabling faster iteration and greater design consistency across platforms and breakpoints.
Platform
Web, Native, 10ft
Expertise
UI, UX, Design System, HTML, CSS
Team
Kelly Fitzgerald, Preet Grangrade, Nate Smith
Design Director
David Grau
2024, 2025
Investigating new possibilities for Red Bull events using AI capabilities
Platform
Web, Native
Expertise
Concept, Marketing, Brand Activation, 3D Modelling, Prototyping
2024
Redesigning event navigation on 10ft devices
Platform
10ft
Expertise
UI, UX, Prototyping
© 2025. All rights reserved.
This site was designed by yours truly and built on Framer. Text is set in Haas Grotesk and Special Gothic Expanded One.