DIGITAL PRODUCT
DESIGNER –
CURRENTLY @
RED BULL.

DIGITAL PRODUCT DESIGNER –
CURRENTLY @

RED BULL.

DIGITAL PRODUCT
DESIGNER –
CURRENTLY @
RED BULL.

DIGITAL PRODUCT
DESIGNER –
CURRENTLY @ RED BULL.

Previously Codesandbox, Globo.com and Nokia/Microsoft.

LATEST

Scaling design across tenants and platforms: building a design system for streaming apps powered by Figma variables

Red Bull

2025

coming soon

strategy
data-driven
concept
web
native app
TV

Scaling design across tenants and platforms: building a design system for streaming apps powered by Figma variables

Red Bull

2025

coming soon

strategy
data-driven
concept
web
native app
TV

Scaling design across tenants and platforms: building a design system for streaming apps powered by Figma variables

Red Bull

2025

coming soon

strategy
data-driven
concept
web
native app
TV

Scaling design across tenants and platforms: building a design system for streaming apps powered by Figma variables

Red Bull

2025

coming soon

strategy
data-driven
concept
web
native app
TV

Investigating new possibilities for Red Bull events using AI capabilities

Red Bull

2024 – 2025

coming soon

strategy
data-driven
concept
web
native app
TV

Investigating new possibilities for Red Bull events using AI capabilities

Red Bull

2024 – 2025

coming soon

strategy
data-driven
concept
web
native app
TV

Investigating new possibilities for Red Bull events using AI capabilities

Red Bull

2024 – 2025

coming soon

strategy
data-driven
concept
web
native app
TV

Investigating new possibilities for Red Bull events using AI capabilities

Red Bull

2024 – 2025

coming soon

strategy
data-driven
concept
web
native app
TV

Redesigning event navigation on 10ft devices

Red Bull TV

2024

coming soon

strategy
data-driven
concept
web
native app
TV

Redesigning event navigation on 10ft devices

Red Bull TV

2024

coming soon

strategy
data-driven
concept
web
native app
TV

Redesigning event navigation on 10ft devices

Red Bull TV

2024

coming soon

strategy
data-driven
concept
web
native app
TV

Redesigning event navigation on 10ft devices

Red Bull TV

2024

coming soon

strategy
data-driven
concept
web
native app
TV

SELECTED CASES

coming soon
strategy
web

Unifying two products with a single dashboard experience

CodeSandbox

2022 – 2023

coming soon

Unifying two products with a single dashboard experience

CodeSandbox

2022 – 2023

strategy

web

coming soon
strategy
data-driven

Redefining live match consumption for Brazil's largest sport's portal

ge.globo

2021

coming soon

Redefining live match consumption for Brazil's largest sport's portal

ge.globo

2021

strategy

data-driven

coming soon
data-driven
web

Executing a minimum viable experiment to increase live content consumption

ge.globo

2020

coming soon

Executing a minimum viable experiment to increase live content consumption

ge.globo

2020

data-driven

web

coming soon
strategy
web
native app
TV

Designing a multiplatform system for content discovery

globoplay

2019

coming soon

Designing a multiplatform system for content discovery

globoplay

2019

strategy

web

native app

TV

ARCHIVE

Conceptualizing a new product for SporTV

Conceptualizing a new product for SporTV

Conceptualizing a new product for SporTV

Globo.com

Globo.com

Product Design lead

Product Design lead

2019

2019

Physical OneNote

Physical OneNote

Physical OneNote

🏆 //oneweek Hackaton winner
🏆 //oneweek Hackaton winner

🏆 //oneweek Hackaton winner

Nokia/Microsoft
Product Design lead
2014

In 2014, I partnered with Lee Murray, senior Microsoft technologist, to propose a new product concept during the Microsoft //oneweek hackathon. 

Physical OneNote is a low-cost digital message board for your home. It uses e-ink technology to create a real time display of your OneNotes and its live updates. The elegant and clean interface, based on the Metro UI design language, was optimized for usability and legibility but also creates a device that adds beauty to your home decor.

OLÁ!*

Hey there. I'm Lena.



I'm a product designer from Brazil with over 13 years of experience designing for digital media.

I love solving problems — the more complex, the more gratifying! I've been chasing challenges my whole life which eventually led me to earn a double major in design and engineering. Design is what I love to do, but engineering gave me technical and logical skills I use every day.





*Hello! in Portuguese 🇧🇷

*Hello! in Portuguese 🇧🇷

I was born in Manaus, Brazil, a metropolis carved into the heart of the Amazon forest. It was there, amidst the exuberance of life, color and rhythms, that I began my career in graphic design and print. In 2012, I moved to London to pursue a Master's degree in Magazine Publishing at London College of Communication. At the time, I wanted to design magazines.

 

As the creative director of Sweet Spoon, a baking and lifestyle magazine, I was responsible for designing a digital application — my first ever.

The app that changed everything -

While diving deep into this new world and exploring the relationship between traditional and digital media for my dissertation, I discovered a new passion: user experience. I’ve been immersed in the digital industry ever since. 

Manaus, Amazonas, Brazil

Manaus, Amazonas, Brazil

Currently, I am based in the beautiful city of Rio de Janeiro, working as a Senior Product Designer at Red Bull.

I was previously a Design Lead at CodeSandbox and a Lead Product Designer at Globo.com, the largest media conglomerate in Latin America.

 

Rio de Janeiro, Brazil

Rio de Janeiro, Brazil

© 2025. All rights reserved.

This site was designed by yours truly and built on Framer. Text is set in Haas Grotesk and Druk.

© 2025. All rights reserved.

This site was designed by yours truly and built on Framer. Text is set in Haas Grotesk and Druk.