I believe in simplicity by design

I believe in simplicity by design

I believe in simplicity by design

I believe in simplicity by design

Hey there. I'm Lena.



I believe in translating complex ecosystems into simple, engaging solutions. For the past 10+ years, I've been designing experiences for market-leading companies in tech and entertainment.

From streaming apps and dev tools to AI-powered concepts, I've always embraced a good challenge. That drive led me to pursue a double major as a designer and engineer. Design is what I love to do, but engineering gave me technical and logical skills I use every day.





Olá! (That's 'Hello' in Portuguese 🇧🇷)

Olá! (That's 'Hello' in Portuguese 🇧🇷)

Hey there. I'm Lena.



I believe in translating complex ecosystems into simple, engaging solutions. For the past 10+ years, I've been designing experiences for market-leading companies in tech and entertainment.

From streaming apps and dev tools to AI-powered concepts, I've always embraced a good challenge. That drive led me to pursue a double major as a designer and engineer. Design is what I love to do, but engineering gave me technical and logical skills I use every day.





Olá! (That's 'Hello' in Portuguese 🇧🇷)

I was born in Manaus, Brazil, a metropolis carved into the heart of the Amazon forest. It was there, amidst the exuberance of life, color and rhythms, that I began my career in graphic design and print. In 2012, I moved to London to pursue a Master's degree in Magazine Publishing at London College of Communication. At the time, I wanted to design magazines.

 

As the creative director of Sweet Spoon, a baking and lifestyle magazine, I was responsible for designing a digital application — my first ever.

The app that changed everything -

While diving deep into this new world and exploring the relationship between traditional and digital media for my dissertation, I discovered a new passion: user experience. I’ve been immersed in the digital industry ever since. 

Manaus, Amazonas, Brazil

I was born in Manaus, Brazil, a metropolis carved into the heart of the Amazon forest. It was there, amidst the exuberance of life, color and rhythms, that I began my career in graphic design and print. In 2012, I moved to London to pursue a Master's degree in Magazine Publishing at London College of Communication. At the time, I wanted to design magazines.

 

As the creative director of Sweet Spoon, a baking and lifestyle magazine, I was responsible for designing a digital application — my first ever.

The app that changed everything -

While diving deep into this new world and exploring the relationship between traditional and digital media for my dissertation, I discovered a new passion: user experience. I’ve been immersed in the digital industry ever since. 

Manaus, Amazonas, Brazil

Currently, I am based in the beautiful city of Rio de Janeiro, working as a Senior Product Designer at Red Bull.

I was previously a Design Lead at CodeSandbox and a Lead Product Designer at Globo.com, the largest media conglomerate in Latin America.
 
I was previously a Design Lead at CodeSandbox and a Lead Product Designer at Globo.com, the largest media conglomerate in Latin America.



Rio de Janeiro, Brazil

Currently, I am based in the beautiful city of Rio de Janeiro, working as a Senior Product Designer at Red Bull.
I was previously a Design Lead at CodeSandbox and a Lead Product Designer at Globo.com, the largest media conglomerate in Latin America.



Rio de Janeiro, Brazil