I believe in simplicity – by design
I believe in simplicity – by design
I believe in simplicity – by design
I believe in simplicity – by design
Hey there. I'm Lena.
I believe in translating complex ecosystems into simple, engaging solutions. For the past 10+ years, I've been designing experiences for market-leading companies in tech and entertainment.
From streaming apps and dev tools to AI-powered concepts, I've always embraced a good challenge. That drive led me to pursue a double major as a designer and engineer. Design is what I love to do, but engineering gave me technical and logical skills I use every day.




Olá! (That's 'Hello' in Portuguese 🇧🇷)
Olá! (That's 'Hello' in Portuguese 🇧🇷)
Hey there. I'm Lena.
I believe in translating complex ecosystems into simple, engaging solutions. For the past 10+ years, I've been designing experiences for market-leading companies in tech and entertainment.
From streaming apps and dev tools to AI-powered concepts, I've always embraced a good challenge. That drive led me to pursue a double major as a designer and engineer. Design is what I love to do, but engineering gave me technical and logical skills I use every day.

Olá! (That's 'Hello' in Portuguese 🇧🇷)
I was born in Manaus, Brazil, a metropolis carved into the heart of the Amazon forest. It was there, amidst the exuberance of life, color and rhythms, that I began my career in graphic design and print. In 2012, I moved to London to pursue a Master's degree in Magazine Publishing at London College of Communication. At the time, I wanted to design magazines.
As the creative director of Sweet Spoon, a baking and lifestyle magazine, I was responsible for designing a digital application — my first ever.



The app that changed everything -
While diving deep into this new world and exploring the relationship between traditional and digital media for my dissertation, I discovered a new passion: user experience. I’ve been immersed in the digital industry ever since.



Manaus, Amazonas, Brazil
I was born in Manaus, Brazil, a metropolis carved into the heart of the Amazon forest. It was there, amidst the exuberance of life, color and rhythms, that I began my career in graphic design and print. In 2012, I moved to London to pursue a Master's degree in Magazine Publishing at London College of Communication. At the time, I wanted to design magazines.
As the creative director of Sweet Spoon, a baking and lifestyle magazine, I was responsible for designing a digital application — my first ever.

The app that changed everything -
While diving deep into this new world and exploring the relationship between traditional and digital media for my dissertation, I discovered a new passion: user experience. I’ve been immersed in the digital industry ever since.

Manaus, Amazonas, Brazil
Currently, I am based in the beautiful city of Rio de Janeiro, working as a Senior Product Designer at Red Bull.
I was previously a Design Lead at CodeSandbox and a Lead Product Designer at Globo.com, the largest media conglomerate in Latin America.
I was previously a Design Lead at CodeSandbox and a Lead Product Designer at Globo.com, the largest media conglomerate in Latin America.



Rio de Janeiro, Brazil
Currently, I am based in the beautiful city of Rio de Janeiro, working as a Senior Product Designer at Red Bull.
I was previously a Design Lead at CodeSandbox and a Lead Product Designer at Globo.com, the largest media conglomerate in Latin America.

Rio de Janeiro, Brazil
selected links
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Leading with Craft by UX Collective: My career path to Lead Product Designer
Leading with Craft by UX Collective: My career path to Lead Product Designer
Leading with Craft by UX Collective: My career path to Lead Product Designer
Leading with Craft by UX Collective: My career path to Lead Product Designer
Discussing personal references at DOC.CC
Discussing personal references at DOC.CC
Discussing personal references at DOC.CC
Discussing personal references at DOC.CC
Brazilians who design
Brazilians who design
Brazilians who design
Brazilians who design
© 2025. All rights reserved.
© 2025. All rights reserved.