Problem
Problem
Problem
Problem
Process
Process
Process
Process
Solution
Solution
Solution
Solution
Results
Results
Results
Results
Globo.com
A new product concept for sports content
Year
2021
Role
Product Design Lead
Platform
iOS
Expertise
Concept, Visual and Interaction design, Protoyping, Pitch presentation
Globo.com
A new product concept for sports content
Year
2021
Role
Product Design Lead
Platform
iOS
Expertise
Concept, Visual and Interaction design, Protoyping, Pitch presentation
Globo.com
A new product concept for sports content
Year
2021
Role
Product Design Lead
Platform
iOS
Expertise
Concept, Visual and Interaction design, Protoyping, Pitch presentation
Globo.com
A new product concept for sports content
Year
2021
Role
Product Design Lead
Platform
iOS
Expertise
Concept, Visual and Interaction design, Protoyping, Pitch presentation
Globo.com
A new product concept for sports content
Year
2021
Role
Product Design Lead
Platform
iOS
Expertise
Concept, Visual and Interaction design, Protoyping, Pitch presentation
Globo.com
A new product concept for sports content
Year
2021
Role
Product Design Lead
Platform
iOS
Expertise
Concept, Visual and Interaction design, Protoyping, Pitch presentation
Globo.com
A new product concept for sports content
Year
2021
Role
Product Design Lead
Platform
iOS
Expertise
Concept, Visual and Interaction design, Protoyping, Pitch presentation
SporTV Pro was a concept developed by Globo.com to streamline fans' access to Globo's sport's ecosystem. It provided easier access to premium matches, live content and a vast catalogue of sports programming. It also offered a fully customizable experience, allowing users to define which sports and content verticals to follow.
SporTV Pro was a concept developed by Globo.com to streamline fans' access to Globo's sport's ecosystem. It provided easier access to premium matches, live content and a vast catalogue of sports programming. It also offered a fully customizable experience, allowing users to define which sports and content verticals to follow.
SporTV Pro was a concept developed by Globo.com to streamline fans' access to Globo's sport's ecosystem. It provided easier access to premium matches, live content and a vast catalogue of sports programming. It also offered a fully customizable experience, allowing users to define which sports and content verticals to follow.
Problem outline
and strategy
With the sport media landscape diversifying and digital consumption habits evolving, Globo began to reevaluate its strategic position as a media platform. As the home of Premiere and SporTV, Globo held a unique advantage: the ability to market a single subscription as an upgrade ticket across its entire sport ecosystem.
With the sport media landscape diversifying and digital consumption habits evolving, Globo began to reevaluate its strategic position as a media platform. As the home of Premiere and SporTV, Globo held a unique advantage: the ability to market a single subscription as an upgrade ticket across its entire sport ecosystem.
With the sport media landscape diversifying and digital consumption habits evolving, Globo began to reevaluate its strategic position as a media platform. As the home of Premiere and SporTV, Globo held a unique advantage: the ability to market a single subscription as an upgrade ticket across its entire sport ecosystem.
Process and responsabilities
As the lead designer at globoesporte.com, I was responsible for translating this strategic vision into a tangible experience. My key responsabilities included:
– Competitive analysis and benchmarking,
– Concept creation and strategic framing,
– Visual and interaction design,
– Prototyping.
As the lead designer at globoesporte.com, I was responsible for translating this strategic vision into a tangible experience. My key responsabilities included:
– Competitive analysis and benchmarking,
– Concept creation and strategic framing,
– Visual and interaction design,
– Prototyping.
As the lead designer at globoesporte.com, I was responsible for translating this strategic vision into a tangible experience. My key responsabilities included:
– Competitive analysis and benchmarking,
– Concept creation and strategic framing,
– Visual and interaction design,
– Prototyping.
SporTV PRO: Merging SporTV and Premiere into a unified premium experience
SporTV PRO's main goal was consolidating SporTV and Premiere's content into a seamless experience that could quickly surface live content while also enabling deep content exploration.
SporTV PRO's main goal was consolidating SporTV and Premiere's content into a seamless experience that could quickly surface live content while also enabling deep content exploration.
SporTV PRO's main goal was consolidating SporTV and Premiere's content into a seamless experience that could quickly surface live content while also enabling deep content exploration.
The experience centered on a few key points:
The experience centered on a few key points:
The experience centered on a few key points:
A gesture-based structure
Lateral swipes navigated between the curated homepage, content verticals and the menu, while vertical swipes allowed users to explore and dive deeper into each section.
Content Verticals
The curated homepage focused on surfacing live content, but users could choose specific sports and topics of interest to follow. Bright colors and bold imagery were used to emphasize each section's identity and guide the navigation between the content verticals.
The curated homepage focused on surfacing live content, but users could choose specific sports and topics of interest to follow. Bright colors and bold imagery were used to emphasize each section's identity and guide the navigation between the content verticals.
The curated homepage focused on surfacing live content, but users could choose specific sports and topics of interest to follow. Bright colors and bold imagery were used to emphasize each section's identity and guide the navigation between the content verticals.
Menu and search were combined into a single page to facilitate browsing and discovering content, while the profile page provided structure for managing your preferences.
Menu and search were combined into a single page to facilitate browsing and discovering content, while the profile page provided structure for managing your preferences.
Menu and search were combined into a single page to facilitate browsing and discovering content, while the profile page provided structure for managing your preferences.
Your Favorite team
Passion drives sports' fans, so surfacing the favorite team's content was paramount. Creating a curated favorite team vertical allowed the user to quickly stay up to date with their team and provided a new way to navigate the content available.
Passion drives sports' fans, so surfacing the favorite team's content was paramount. Creating a curated favorite team vertical allowed the user to quickly stay up to date with their team and provided a new way to navigate the content available.
Passion drives sports' fans, so surfacing the favorite team's content was paramount. Creating a curated favorite team vertical allowed the user to quickly stay up to date with their team and provided a new way to navigate the content available.
Watch-first UX
The entire experience was optimized for video consumption. Videos would autoplay, and based on smart inferences about user interest, the interface would seamlessly prompt users to transition into full-screen viewing for maximum immersion.
The entire experience was optimized for video consumption. Videos would autoplay, and based on smart inferences about user interest, the interface would seamlessly prompt users to transition into full-screen viewing for maximum immersion.
The entire experience was optimized for video consumption. Videos would autoplay, and based on smart inferences about user interest, the interface would seamlessly prompt users to transition into full-screen viewing for maximum immersion.
Player Pro Experience
The 'Pro' concept was introduced as the gateway to the ultimate sport experience. Exclusive content and premium features justified the higher price point, such as a reimagined player UI with real-time content, stats, and highlights.
The 'Pro' concept was introduced as the gateway to the ultimate sport experience. Exclusive content and premium features justified the higher price point, such as a reimagined player UI with real-time content, stats, and highlights.
The 'Pro' concept was introduced as the gateway to the ultimate sport experience. Exclusive content and premium features justified the higher price point, such as a reimagined player UI with real-time content, stats, and highlights.
Results
SporTV Pro was a product concept that was never built. However, it was still a valuable exercise in product strategy. It offered a rare opportunity to detach from existing constraints and explore the future of sports consumption. It was a demonstration of how tangible experiences can shape strategic thinking. The pitch and visual language became a north star within the company, directly influencing new product horizons for sports at Globo.
SporTV Pro was a product concept that was never built. However, it was still a valuable exercise in product strategy. It offered a rare opportunity to detach from existing constraints and explore the future of sports consumption. It was a demonstration of how tangible experiences can shape strategic thinking. The pitch and visual language became a north star within the company, directly influencing new product horizons for sports at Globo.
SporTV Pro was a product concept that was never built. However, it was still a valuable exercise in product strategy. It offered a rare opportunity to detach from existing constraints and explore the future of sports consumption. It was a demonstration of how tangible experiences can shape strategic thinking. The pitch and visual language became a north star within the company, directly influencing new product horizons for sports at Globo.
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This site was designed by yours truly and built on Framer. Text is set in Haas Grotesk and Special Gothic Expanded One.
© 2025. All rights reserved.
This site was designed by yours truly and built on Framer. Text is set in Haas Grotesk and Special Gothic Expanded One.
© 2025. All rights reserved.
This site was designed by yours truly and built on Framer. Text is set in Haas Grotesk and Special Gothic Expanded One.
© 2025. All rights reserved.
This site was designed by yours truly and built on Framer. Text is set in Haas Grotesk and Special Gothic Expanded One.
© 2025. All rights reserved.
This site was designed by yours truly and built on Framer. Text is set in Haas Grotesk and Special Gothic Expanded One.